8:35 - 9:25
Opening Keynote: Changing the Culture of America's Favorite Sport
One of the country's preeminent marketers, Dawn Hudson is a master of strategic brand development. She also has a long-time connection with the National Football League from her days as president and CEO of PepsiCo North America. Given the public discussion around domestic violence, she became the natural pick for a new chief marketing officer, charged with shoring up the embattled league's image not only among advertisers but also among its biggest growth market: women fans. Reporting from the front lines of this public relations challenge, Hudson describes how she is working to rebuild the brand and promote organizational change.
11:25 - 12:15
Morning Keynote: Envisioning is the First Step to Becoming
Latina Magazine founder Christy Haubegger started out with an ambitious dream: to literally change the complexion of women on the newsstand. Until 1996, no national publication - and few major advertisers - focused on the growing market of second-generation Hispanic women navigating between two cultures and two languages. As she has evolved her own career from publisher to producer to creative agent, she continues to make it her life's work to change not just how others think of Latinas, but also how they think of themselves. With her signature can-do attitude, Haubegger relates some of the most important lessons she has learned from her failures as well as her successes, inspiring women of all backgrounds to dream big.
1:30 - 2:20
Afternoon Keynote: Redefining Success: The Third Metric that Benefits the Bottom Line
Arianna Huffington makes a compelling case for a new definition of success - another measure beyond money and position that is based on the ability to renew ourselves and find joy in both our jobs and our personal lives. Recent scientific and anecdotal evidence confirms that practices that make us less stressed also make us more productive, and she provides clear examples how these activities benefit not only employees' families and their own health, but also a company's bottom line. Eloquent and engaging, Huffington shares how "leaning back" makes for wiser leaders and that true success is about living the life you want.
4:20 - 5:20
Closing Keynote: A Conversation with Sally Field
Sally FieldModerator: Joyce Kulhawik
After getting her acting start in situation comedy on television, Sally Field was told she wasn't good enough or pretty enough to make the move to the big screen. Two Oscars and two Golden Globe Awards later, she proved the skeptics wrong with her brilliant performances in such legendary films as Norma Rae, Places in the Heart, Forrest Gump, and Mrs. Doubtfire, among others. In her famously honest and forthright manner, world acclaimed actor Field will sit down with Joyce Kulhawik to reflect on her five decades in the entertainment industry and the challenges she faced to gradually win control over her artistic career. She will also discuss her longtime work on the political stage to help identify and nurture women leaders in developing nations around the world.